I’ve always felt at home in the dark. Black isn’t just a color to me, it’s comfort, strength, and self-expression. Growing up, I was constantly told to stop wearing black, to “lighten up,” to fit in. But I never wanted to. I wanted to create a space where people like me, who find beauty in shadows and joy in the unconventional, could feel seen and celebrated.
The Nocturnal Cult is more than a brand; it’s a reflection of who I am and a community for those who’ve ever felt like they didn’t belong. As a mum, I want my children to grow up in a world where they feel free to be exactly who they are, without judgment or pressure to conform. That’s what this is about, building a better, more accepting space for all of us who find our happy color in the dark.
This is for the dreamers, the rebels, the ones who thrive in the night. Welcome to The Nocturnal Cult 🖤
The Nocturnal Cult